Skip to content
Personal research

Explore the BECO graph.

254 concepts · 465 findings · 452 sources · 1094 authors

Drawing the graph…

Red ring: often repeated as a myth

Loading the graph…

How to read the map

BECO is a knowledge graph I'm building to check which behavioural-science claims hold up before they end up in a design decision. The eight clusters sit at the centre; outward come the domains, topics and named concepts, then the findings and real-world examples behind each concept, and at the edge the sources.

Nothing is placed by hand. Each item sits near what it's linked to, and the thin arcs join concepts the research treats as related. The people who wrote the sources aren't drawn on the map; you'll find them on each source's card.

Getting around

It's a snapshot I regenerate after each research round, not a live database.

Available

Using behavioural science
in product decisions?

BECO is how I check a claim before it shapes a design. If your team needs that kind of rigour, let’s talk. Open to senior product design roles and selective consulting engagements, in English or Spanish.