Drawing the graph…
Red ring: often repeated as a myth
Open the map
Read it
How to read the map
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BECO is a knowledge graph I'm building to check which behavioural-science claims hold up before they end up
in a design decision. The eight clusters sit at the centre; outward come the domains, topics and named
concepts, then the findings and real-world examples behind each concept, and at the edge the sources.
Nothing is placed by hand. Each item sits near what it's linked to, and the thin arcs join concepts the
research treats as related. The people who wrote the sources aren't drawn on the map; you'll find them on
each source's card.
Colour tells you the cluster: every dot takes its cluster's colour, and the cluster names round the map use the same one.
Solid fill: the research supports it.
Pale fill: partly supported, with caveats worth knowing.
Dashed outline: no rigorous backing found yet.
Red ring: often repeated in design circles in a form the studies don't support.
Getting around
Drag the map to move around; pinch, or hold ⌘ or Ctrl while scrolling, to zoom.
Pick any dot to open its card; the cards move the map too.
Press / to jump to search. Results light up on the map.
It's a snapshot I regenerate after each research round, not a live database.
Available
Using behavioural sciencein product decisions?
BECO is how I check a claim before it shapes a design. If your team needs that kind of rigour, let’s talk. Open to senior product design roles and selective consulting engagements, in English or Spanish.